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Average Salary and Job Outcomes With an Advertising Degree

What Do You Learn With This Degree?

What Do You Learn With This Degree?

A program that focuses on the creation, execution, transmission, and evaluation of commercial messages in various media intended to promote and sell products, services, and brands; and that prepares individuals to function as advertising assistants, technicians, and managers. Includes instruction in advertising theory, marketing strategy, advertising design and production methods, campaign methods and techniques, media management, related principles of business management, and applicable technical and equipment skills.

What Can You Do With This Degree?

What Can You Do With This Degree?

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

U.S. Summary
Job & Salary Averages
  • Salary Value (U.S.): $77,109
    "Salary Value"  is a salary score which represents the average of salary medians for all jobs attainable with this degree, per metro area and/or per state.
  • Average of Job Growth Averages (U.S.): 9.7%
    The "average of job growth averages"  is an average of national job growth rates for all jobs attainable with this degree.
  • Avg. Years of Work Experience Needed: 1-2 years
Education Costs
  • Avg. Undergrad. Out-of-State Cost (U.S.):  $25,054/yr
  • Avg. Undergrad. In-State Cost (U.S.):  $19,833/yr
  • Avg. Graduate Out-of-State Cost (U.S.):  $22,200/yr
  • Avg. Graduate In-State Cost (U.S.):  $17,699/yr
  • Avg. Combined Out-of-State Cost (U.S.):  $23,806/yr
  • Avg. Combined In-State Cost (U.S.):  $18,900/yr

All information is based on data collected by the U.S. Bureau of Labor Statistics and National Center for Education Statistics.

MASTER'S Most Required Degree
Bachelors
Masters

This chart visualizes the percentage of jobs requiring a particular degree level (including if a degree isn't required by most employers).

Average Salary Medians

What Are Salary Medians?

Salary median is the average salary amount earned by workers, calculated per industry or per metro area. Average salary median is an average of median salaries for jobs that are attainable with this degree. Metro area average salary median is the average of salary medians for jobs within a metro area. State average salary median is the average of all metro area average salary medians within that state.

For more information about salary medians and average salary medians, please read this blog post, "Average Salary Median" vs. "Salary Median".

Click on any state in the table below to see which metro areas earn the highest median salaries. If you see "N/A" next to a state, it means that no data is available about that state for this degree.

Overall Salary Value: $77,109

The state with the highest salary value for this degree is California ($121,515) in the San Francisco-Oakland-Hayward, CA metro area.

Alaska

Metro Area Salary Values for Alaska

Fairbanks, AK metro area has the highest salary value in Alaska ($66,760).

Fairbanks, AK $66,760
Alaska nonmetropolitan area $54,960
$60,860
Alabama N/A
Arkansas

Metro Area Salary Values for Arkansas

West Arkansas nonmetropolitan area metro area has the highest salary value in Arkansas ($51,030).

West Arkansas nonmetropolitan area $51,030
$51,030
Arizona

Metro Area Salary Values for Arizona

Tucson, AZ metro area has the highest salary value in Arizona ($72,330).

Tucson, AZ $72,330
$72,330
California

Metro Area Salary Values for California

San Francisco-Oakland-Hayward, CA metro area has the highest salary value in California ($157,210).

Oxnard-Thousand Oaks-Ventura, CA $121,350
Riverside-San Bernardino-Ontario, CA $111,825
San Diego-Carlsbad, CA $127,530
San Francisco-Oakland-Hayward, CA $157,210
Los Angeles-Long Beach-Anaheim, CA $133,120
Sacramento--Roseville--Arden-Arcade, CA $81,730
$121,515
Colorado

Metro Area Salary Values for Colorado

Denver-Aurora-Lakewood, CO metro area has the highest salary value in Colorado ($161,670).

Denver-Aurora-Lakewood, CO $161,670
Fort Collins, CO $61,260
$111,465
Connecticut

Metro Area Salary Values for Connecticut

New Haven, CT metro area has the highest salary value in Connecticut ($83,560).

New Haven, CT $83,560
$83,560
Washington, D.C. N/A
Delaware N/A
Florida

Metro Area Salary Values for Florida

Tampa-St. Petersburg-Clearwater, FL metro area has the highest salary value in Florida ($85,360).

Miami-Fort Lauderdale-West Palm Beach, FL $83,210
Tampa-St. Petersburg-Clearwater, FL $85,360
Orlando-Kissimmee-Sanford, FL $71,380
Tallahassee, FL $78,970
$79,730
Georgia N/A
Hawaii N/A
Iowa

Metro Area Salary Values for Iowa

Des Moines-West Des Moines, IA metro area has the highest salary value in Iowa ($89,950).

Des Moines-West Des Moines, IA $89,950
Northeast Iowa nonmetropolitan area $85,830
$87,890
Idaho

Metro Area Salary Values for Idaho

Pocatello, ID metro area has the highest salary value in Idaho ($50,050).

Coeur d'Alene, ID $32,410
Idaho Falls, ID $32,190
Lewiston, ID-WA $39,450
Pocatello, ID $50,050
Twin Falls, ID $38,420
Northwestern Idaho nonmetropolitan area $48,980
Southeast-Central Idaho nonmetropolitan area $43,150
$40,664
Illinois

Metro Area Salary Values for Illinois

East Central Illinois nonmetropolitan area metro area has the highest salary value in Illinois ($61,050).

East Central Illinois nonmetropolitan area $61,050
$61,050
Indiana

Metro Area Salary Values for Indiana

Lafayette-West Lafayette, IN metro area has the highest salary value in Indiana ($56,070).

Columbus, IN $41,200
Elkhart-Goshen, IN $42,580
Evansville, IN-KY $42,660
Fort Wayne, IN $43,270
Indianapolis-Carmel-Anderson, IN $47,250
Lafayette-West Lafayette, IN $56,070
Michigan City-La Porte, IN $43,120
Muncie, IN $49,530
Terre Haute, IN $46,880
Northern Indiana nonmetropolitan area $37,940
Central Indiana nonmetropolitan area $43,400
Southern Indiana nonmetropolitan area $38,590
$44,374
Kansas

Metro Area Salary Values for Kansas

Wichita, KS metro area has the highest salary value in Kansas ($91,950).

Manhattan, KS $84,730
Topeka, KS $83,130
Wichita, KS $91,950
Kansas nonmetropolitan area $79,990
$84,950
Kentucky

Metro Area Salary Values for Kentucky

Central Kentucky nonmetropolitan area metro area has the highest salary value in Kentucky ($60,260).

Central Kentucky nonmetropolitan area $60,260
$60,260
Louisiana

Metro Area Salary Values for Louisiana

New Orleans-Metairie, LA metro area has the highest salary value in Louisiana ($62,100).

New Orleans-Metairie, LA $62,100
$62,100
Massachusetts

Metro Area Salary Values for Massachusetts

Worcester, MA-CT metro area has the highest salary value in Massachusetts ($93,230).

Springfield, MA-CT $77,190
Worcester, MA-CT $93,230
$85,210
Maryland N/A
Maine N/A
Michigan

Metro Area Salary Values for Michigan

Detroit-Warren-Dearborn, MI metro area has the highest salary value in Michigan ($106,430).

Detroit-Warren-Dearborn, MI $106,430
Grand Rapids-Wyoming, MI $51,570
Kalamazoo-Portage, MI $86,930
$87,840
Minnesota

Metro Area Salary Values for Minnesota

Southeast Minnesota nonmetropolitan area metro area has the highest salary value in Minnesota ($70,800).

Minneapolis-St. Paul-Bloomington, MN-WI $65,380
Southeast Minnesota nonmetropolitan area $70,800
$68,090
Missouri

Metro Area Salary Values for Missouri

St. Louis, MO-IL metro area has the highest salary value in Missouri ($79,760).

St. Louis, MO-IL $79,760
Springfield, MO $67,270
Central Missouri nonmetropolitan area $68,880
North Missouri nonmetropolitan area $61,880
$71,510
Mississippi

Metro Area Salary Values for Mississippi

Jackson, MS metro area has the highest salary value in Mississippi ($77,960).

Hattiesburg, MS $71,120
Jackson, MS $77,960
Northeast Mississippi nonmetropolitan area $67,260
Northwest Mississippi nonmetropolitan area $69,170
Southeast Mississippi nonmetropolitan area $73,530
Southwest Mississippi nonmetropolitan area $73,020
$72,010
Montana

Metro Area Salary Values for Montana

Southwest Montana nonmetropolitan area metro area has the highest salary value in Montana ($67,005).

Great Falls, MT $59,550
Missoula, MT $59,055
Southwest Montana nonmetropolitan area $67,005
West Montana nonmetropolitan area $59,225
East-Central Montana nonmetropolitan area $55,565
$60,080
North Carolina

Metro Area Salary Values for North Carolina

Durham-Chapel Hill, NC metro area has the highest salary value in North Carolina ($83,380).

Durham-Chapel Hill, NC $83,380
Greensboro-High Point, NC $70,130
Raleigh, NC $50,860
Piedmont North Carolina nonmetropolitan area $60,200
Mountain North Carolina nonmetropolitan area $57,840
$64,482
North Dakota

Metro Area Salary Values for North Dakota

Fargo, ND-MN metro area has the highest salary value in North Dakota ($96,880).

Fargo, ND-MN $96,880
Grand Forks, ND-MN $93,050
West North Dakota nonmetropolitan area $87,370
East North Dakota nonmetropolitan area $82,420
$89,930
Nebraska N/A
New Hampshire

Metro Area Salary Values for New Hampshire

Portsmouth, NH-ME metro area has the highest salary value in New Hampshire ($124,140).

Manchester, NH $114,830
Portsmouth, NH-ME $124,140
Northern New Hampshire nonmetropolitan area $75,020
Central New Hampshire nonmetropolitan area $94,450
West Central-Southwest New Hampshire nonmetropolitan area $98,910
$101,470
New Jersey

Metro Area Salary Values for New Jersey

Trenton, NJ metro area has the highest salary value in New Jersey ($62,330).

Ocean City, NJ $48,080
Trenton, NJ $62,330
Vineland-Bridgeton, NJ $59,470
$56,627
New Mexico

Metro Area Salary Values for New Mexico

Las Cruces, NM metro area has the highest salary value in New Mexico ($69,480).

Farmington, NM $69,420
Las Cruces, NM $69,480
Santa Fe, NM $68,845
Northern New Mexico nonmetropolitan area $64,125
Eastern New Mexico nonmetropolitan area $65,175
$67,409
Nevada

Metro Area Salary Values for Nevada

Nevada nonmetropolitan area metro area has the highest salary value in Nevada ($54,210).

Las Vegas-Henderson-Paradise, NV $53,680
Reno, NV $44,910
Nevada nonmetropolitan area $54,210
$50,933
New York

Metro Area Salary Values for New York

New York-Newark-Jersey City, NY-NJ-PA metro area has the highest salary value in New York ($127,795).

Buffalo-Cheektowaga-Niagara Falls, NY $80,805
New York-Newark-Jersey City, NY-NJ-PA $127,795
Rochester, NY $89,815
Syracuse, NY $83,890
Southwest New York nonmetropolitan area $54,050
Central East New York nonmetropolitan area $71,600
$89,597
Ohio

Metro Area Salary Values for Ohio

Cleveland-Elyria, OH metro area has the highest salary value in Ohio ($85,425).

Cleveland-Elyria, OH $85,425
Cincinnati, OH-KY-IN $66,090
Columbus, OH $70,700
Dayton, OH $58,960
Toledo, OH $82,280
Southern Ohio nonmetropolitan area $79,450
$75,476
Oklahoma

Metro Area Salary Values for Oklahoma

Tulsa, OK metro area has the highest salary value in Oklahoma ($59,600).

Tulsa, OK $59,600
$59,600
Oregon

Metro Area Salary Values for Oregon

Portland-Vancouver-Hillsboro, OR-WA metro area has the highest salary value in Oregon ($70,420).

Portland-Vancouver-Hillsboro, OR-WA $70,420
$70,420
Pennsylvania

Metro Area Salary Values for Pennsylvania

Pittsburgh, PA metro area has the highest salary value in Pennsylvania ($92,000).

Pittsburgh, PA $92,000
Harrisburg-Carlisle, PA $70,060
Philadelphia-Camden-Wilmington, PA-NJ-DE-MD $73,120
$81,795
Puerto Rico

Metro Area Salary Values for Puerto Rico

San Juan-Carolina-Caguas, PR metro area has the highest salary value in Puerto Rico ($79,960).

San Juan-Carolina-Caguas, PR $79,960
$79,960
Rhode Island N/A
South Carolina N/A
South Dakota

Metro Area Salary Values for South Dakota

Sioux Falls, SD metro area has the highest salary value in South Dakota ($74,855).

Sioux Falls, SD $74,855
East South Dakota nonmetropolitan area $69,225
West South Dakota nonmetropolitan area $59,075
$67,718
Tennessee

Metro Area Salary Values for Tennessee

Nashville-Davidson--Murfreesboro--Franklin, TN metro area has the highest salary value in Tennessee ($77,965).

Memphis, TN-MS-AR $66,920
Nashville-Davidson--Murfreesboro--Franklin, TN $77,965
$72,443
Texas

Metro Area Salary Values for Texas

Houston-The Woodlands-Sugar Land, TX metro area has the highest salary value in Texas ($100,025).

Dallas-Fort Worth-Arlington, TX $84,930
Houston-The Woodlands-Sugar Land, TX $100,025
San Antonio-New Braunfels, TX $85,605
College Station-Bryan, TX $83,800
Killeen-Temple, TX $72,640
West Texas Region of Texas nonmetropolitan area $50,740
North Texas Region of Texas nonmetropolitan area $19,420
Hill Country Region of Texas nonmetropolitan area $50,660
$74,398
Utah N/A
Virginia

Metro Area Salary Values for Virginia

Harrisonburg, VA metro area has the highest salary value in Virginia ($96,040).

Charlottesville, VA $88,020
Harrisonburg, VA $96,040
Lynchburg, VA $72,650
Richmond, VA $81,765
Roanoke, VA $73,640
Staunton-Waynesboro, VA $71,190
Virginia Beach-Norfolk-Newport News, VA-NC $82,335
Winchester, VA-WV $85,970
Southwest Virginia nonmetropolitan area $63,140
Southside Virginia nonmetropolitan area $64,595
Northeast Virginia nonmetropolitan area $70,095
Northwest Virginia nonmetropolitan area $70,260
$75,798
Vermont

Metro Area Salary Values for Vermont

Northern Vermont nonmetropolitan area metro area has the highest salary value in Vermont ($53,680).

Southern Vermont nonmetropolitan area $50,770
Northern Vermont nonmetropolitan area $53,680
$52,225
Wisconsin

Metro Area Salary Values for Wisconsin

Madison, WI metro area has the highest salary value in Wisconsin ($80,620).

Madison, WI $80,620
South Central Wisconsin nonmetropolitan area $57,060
$68,840
West Virginia

Metro Area Salary Values for West Virginia

Morgantown, WV metro area has the highest salary value in West Virginia ($92,400).

Charleston, WV $83,560
Huntington-Ashland, WV-KY-OH $78,820
Morgantown, WV $92,400
Parkersburg-Vienna, WV $81,540
Weirton-Steubenville, WV-OH $83,790
Wheeling, WV-OH $79,930
Southern West Virginia nonmetropolitan area $67,740
Northern West Virginia nonmetropolitan area $72,310
$80,011
Wyoming

Metro Area Salary Values for Wyoming

Cheyenne, WY metro area has the highest salary value in Wyoming ($71,370).

Cheyenne, WY $71,370
Western Wyoming nonmetropolitan area $68,120
Eastern Wyoming nonmetropolitan area $66,385
$68,625

Bachelor's

Average Salary Median: $95,001

The state with the highest average salary median for a bachelor's degree is Colorado ($161,670) in the Denver-Aurora-Lakewood, CO metro area.

Alaska N/A
Alabama N/A
Arkansas N/A
Arizona N/A
California

Metro Area Average Salary Medians for California (Bachelor's)

San Francisco-Oakland-Hayward, CA metro area has the highest average salary median in California ($157,210) for a bachelor's degree in this area of study.

Oxnard-Thousand Oaks-Ventura, CA $121,350
Riverside-San Bernardino-Ontario, CA $133,970
San Diego-Carlsbad, CA $133,700
San Francisco-Oakland-Hayward, CA $157,210
Los Angeles-Long Beach-Anaheim, CA N/A
Sacramento--Roseville--Arden-Arcade, CA N/A
$136,558
Colorado

Metro Area Average Salary Medians for Colorado (Bachelor's)

Denver-Aurora-Lakewood, CO metro area has the highest average salary median in Colorado ($161,670) for a bachelor's degree in this area of study.

Denver-Aurora-Lakewood, CO $161,670
Fort Collins, CO N/A
$161,670
Connecticut N/A
Washington, D.C. N/A
Delaware N/A
Florida

Metro Area Average Salary Medians for Florida (Bachelor's)

Tampa-St. Petersburg-Clearwater, FL metro area has the highest average salary median in Florida ($85,360) for a bachelor's degree in this area of study.

Miami-Fort Lauderdale-West Palm Beach, FL $83,210
Tampa-St. Petersburg-Clearwater, FL $85,360
Orlando-Kissimmee-Sanford, FL N/A
Tallahassee, FL N/A
$84,285
Georgia N/A
Hawaii N/A
Iowa N/A
Idaho N/A
Illinois N/A
Indiana N/A
Kansas

Metro Area Average Salary Medians for Kansas (Bachelor's)

Wichita, KS metro area has the highest average salary median in Kansas ($91,950) for a bachelor's degree in this area of study.

Manhattan, KS $84,730
Topeka, KS $83,130
Wichita, KS $91,950
Kansas nonmetropolitan area $79,990
$84,950
Kentucky N/A
Louisiana

Metro Area Average Salary Medians for Louisiana (Bachelor's)

New Orleans-Metairie, LA metro area has the highest average salary median in Louisiana ($62,780) for a bachelor's degree in this area of study.

New Orleans-Metairie, LA $62,780
$62,780
Massachusetts N/A
Maryland N/A
Maine N/A
Michigan

Metro Area Average Salary Medians for Michigan (Bachelor's)

Detroit-Warren-Dearborn, MI metro area has the highest average salary median in Michigan ($132,420) for a bachelor's degree in this area of study.

Detroit-Warren-Dearborn, MI $132,420
Grand Rapids-Wyoming, MI N/A
Kalamazoo-Portage, MI N/A
$132,420
Minnesota N/A
Missouri

Metro Area Average Salary Medians for Missouri (Bachelor's)

St. Louis, MO-IL metro area has the highest average salary median in Missouri ($93,630) for a bachelor's degree in this area of study.

St. Louis, MO-IL $93,630
Springfield, MO N/A
Central Missouri nonmetropolitan area N/A
North Missouri nonmetropolitan area N/A
$93,630
Mississippi

Metro Area Average Salary Medians for Mississippi (Bachelor's)

Jackson, MS metro area has the highest average salary median in Mississippi ($77,960) for a bachelor's degree in this area of study.

Hattiesburg, MS $71,120
Jackson, MS $77,960
Northeast Mississippi nonmetropolitan area $67,260
Northwest Mississippi nonmetropolitan area $69,170
Southeast Mississippi nonmetropolitan area $73,530
Southwest Mississippi nonmetropolitan area $73,020
$72,010
Montana

Metro Area Average Salary Medians for Montana (Bachelor's)

Southwest Montana nonmetropolitan area metro area has the highest average salary median in Montana ($90,010) for a bachelor's degree in this area of study.

Great Falls, MT $86,950
Missoula, MT $83,040
Southwest Montana nonmetropolitan area $90,010
West Montana nonmetropolitan area $80,750
East-Central Montana nonmetropolitan area $77,620
$83,674
North Carolina N/A
North Dakota

Metro Area Average Salary Medians for North Dakota (Bachelor's)

Fargo, ND-MN metro area has the highest average salary median in North Dakota ($96,880) for a bachelor's degree in this area of study.

Fargo, ND-MN $96,880
Grand Forks, ND-MN $93,050
West North Dakota nonmetropolitan area $87,370
East North Dakota nonmetropolitan area $82,420
$89,930
Nebraska N/A
New Hampshire

Metro Area Average Salary Medians for New Hampshire (Bachelor's)

Portsmouth, NH-ME metro area has the highest average salary median in New Hampshire ($124,140) for a bachelor's degree in this area of study.

Manchester, NH $114,830
Portsmouth, NH-ME $124,140
Northern New Hampshire nonmetropolitan area $75,020
Central New Hampshire nonmetropolitan area $94,450
West Central-Southwest New Hampshire nonmetropolitan area $98,910
$101,470
New Jersey N/A
New Mexico

Metro Area Average Salary Medians for New Mexico (Bachelor's)

Farmington, NM metro area has the highest average salary median in New Mexico ($88,970) for a bachelor's degree in this area of study.

Farmington, NM $88,970
Las Cruces, NM $81,350
Santa Fe, NM $86,670
Northern New Mexico nonmetropolitan area $85,450
Eastern New Mexico nonmetropolitan area $86,740
$85,836
Nevada N/A
New York

Metro Area Average Salary Medians for New York (Bachelor's)

New York-Newark-Jersey City, NY-NJ-PA metro area has the highest average salary median in New York ($168,330) for a bachelor's degree in this area of study.

Buffalo-Cheektowaga-Niagara Falls, NY $103,430
New York-Newark-Jersey City, NY-NJ-PA $168,330
Rochester, NY $119,960
Syracuse, NY N/A
Southwest New York nonmetropolitan area N/A
Central East New York nonmetropolitan area N/A
$130,573
Ohio

Metro Area Average Salary Medians for Ohio (Bachelor's)

Cleveland-Elyria, OH metro area has the highest average salary median in Ohio ($99,040) for a bachelor's degree in this area of study.

Cleveland-Elyria, OH $99,040
Cincinnati, OH-KY-IN N/A
Columbus, OH N/A
Dayton, OH N/A
Toledo, OH N/A
Southern Ohio nonmetropolitan area N/A
$99,040
Oklahoma N/A
Oregon N/A
Pennsylvania

Metro Area Average Salary Medians for Pennsylvania (Bachelor's)

Pittsburgh, PA metro area has the highest average salary median in Pennsylvania ($111,660) for a bachelor's degree in this area of study.

Pittsburgh, PA $111,660
Harrisburg-Carlisle, PA N/A
Philadelphia-Camden-Wilmington, PA-NJ-DE-MD N/A
$111,660
Puerto Rico

Metro Area Average Salary Medians for Puerto Rico (Bachelor's)

San Juan-Carolina-Caguas, PR metro area has the highest average salary median in Puerto Rico ($79,960) for a bachelor's degree in this area of study.

San Juan-Carolina-Caguas, PR $79,960
$79,960
Rhode Island N/A
South Carolina N/A
South Dakota

Metro Area Average Salary Medians for South Dakota (Bachelor's)

Sioux Falls, SD metro area has the highest average salary median in South Dakota ($106,880) for a bachelor's degree in this area of study.

Sioux Falls, SD $106,880
East South Dakota nonmetropolitan area $96,060
West South Dakota nonmetropolitan area $80,130
$94,357
Tennessee

Metro Area Average Salary Medians for Tennessee (Bachelor's)

Nashville-Davidson--Murfreesboro--Franklin, TN metro area has the highest average salary median in Tennessee ($95,720) for a bachelor's degree in this area of study.

Memphis, TN-MS-AR $62,470
Nashville-Davidson--Murfreesboro--Franklin, TN $95,720
$79,095
Texas

Metro Area Average Salary Medians for Texas (Bachelor's)

Houston-The Woodlands-Sugar Land, TX metro area has the highest average salary median in Texas ($132,920) for a bachelor's degree in this area of study.

Dallas-Fort Worth-Arlington, TX $110,300
Houston-The Woodlands-Sugar Land, TX $132,920
San Antonio-New Braunfels, TX $121,470
College Station-Bryan, TX N/A
Killeen-Temple, TX N/A
West Texas Region of Texas nonmetropolitan area N/A
North Texas Region of Texas nonmetropolitan area N/A
Hill Country Region of Texas nonmetropolitan area N/A
$121,563
Utah N/A
Virginia

Metro Area Average Salary Medians for Virginia (Bachelor's)

Richmond, VA metro area has the highest average salary median in Virginia ($113,150) for a bachelor's degree in this area of study.

Charlottesville, VA $112,760
Harrisonburg, VA $96,040
Lynchburg, VA $96,250
Richmond, VA $113,150
Roanoke, VA $97,380
Staunton-Waynesboro, VA $96,790
Virginia Beach-Norfolk-Newport News, VA-NC $108,420
Winchester, VA-WV $106,760
Southwest Virginia nonmetropolitan area $80,000
Southside Virginia nonmetropolitan area $83,290
Northeast Virginia nonmetropolitan area $93,120
Northwest Virginia nonmetropolitan area $90,090
$97,838
Vermont N/A
Wisconsin N/A
West Virginia

Metro Area Average Salary Medians for West Virginia (Bachelor's)

Morgantown, WV metro area has the highest average salary median in West Virginia ($92,400) for a bachelor's degree in this area of study.

Charleston, WV $83,560
Huntington-Ashland, WV-KY-OH $78,820
Morgantown, WV $92,400
Parkersburg-Vienna, WV $81,540
Weirton-Steubenville, WV-OH $83,790
Wheeling, WV-OH $79,930
Southern West Virginia nonmetropolitan area $67,740
Northern West Virginia nonmetropolitan area $72,310
$80,011
Wyoming

Metro Area Average Salary Medians for Wyoming (Bachelor's)

Cheyenne, WY metro area has the highest average salary median in Wyoming ($91,230) for a bachelor's degree in this area of study.

Cheyenne, WY $91,230
Western Wyoming nonmetropolitan area $89,380
Eastern Wyoming nonmetropolitan area $85,220
$88,610

Master's

Average Salary Median: $59,217

The state with the highest average salary median for a master's degree is California ($106,473) in the Los Angeles-Long Beach-Anaheim, CA metro area.

Alaska

Metro Area Average Salary Medians for Alaska (Master's)

Fairbanks, AK metro area has the highest average salary median in Alaska ($66,760) for a master's degree in this area of study.

Fairbanks, AK $66,760
Alaska nonmetropolitan area $54,960
$60,860
Alabama N/A
Arkansas

Metro Area Average Salary Medians for Arkansas (Master's)

West Arkansas nonmetropolitan area metro area has the highest average salary median in Arkansas ($51,030) for a master's degree in this area of study.

West Arkansas nonmetropolitan area $51,030
$51,030
Arizona

Metro Area Average Salary Medians for Arizona (Master's)

Tucson, AZ metro area has the highest average salary median in Arizona ($72,330) for a master's degree in this area of study.

Tucson, AZ $72,330
$72,330
California

Metro Area Average Salary Medians for California (Master's)

Los Angeles-Long Beach-Anaheim, CA metro area has the highest average salary median in California ($133,120) for a master's degree in this area of study.

Oxnard-Thousand Oaks-Ventura, CA N/A
Riverside-San Bernardino-Ontario, CA $89,680
San Diego-Carlsbad, CA $121,360
San Francisco-Oakland-Hayward, CA N/A
Los Angeles-Long Beach-Anaheim, CA $133,120
Sacramento--Roseville--Arden-Arcade, CA $81,730
$106,473
Colorado

Metro Area Average Salary Medians for Colorado (Master's)

Fort Collins, CO metro area has the highest average salary median in Colorado ($61,260) for a master's degree in this area of study.

Denver-Aurora-Lakewood, CO N/A
Fort Collins, CO $61,260
$61,260
Connecticut

Metro Area Average Salary Medians for Connecticut (Master's)

New Haven, CT metro area has the highest average salary median in Connecticut ($83,560) for a master's degree in this area of study.

New Haven, CT $83,560
$83,560
Washington, D.C. N/A
Delaware N/A
Florida

Metro Area Average Salary Medians for Florida (Master's)

Tallahassee, FL metro area has the highest average salary median in Florida ($78,970) for a master's degree in this area of study.

Miami-Fort Lauderdale-West Palm Beach, FL N/A
Tampa-St. Petersburg-Clearwater, FL N/A
Orlando-Kissimmee-Sanford, FL $71,380
Tallahassee, FL $78,970
$75,175
Georgia N/A
Hawaii N/A
Iowa

Metro Area Average Salary Medians for Iowa (Master's)

Des Moines-West Des Moines, IA metro area has the highest average salary median in Iowa ($89,950) for a master's degree in this area of study.

Des Moines-West Des Moines, IA $89,950
Northeast Iowa nonmetropolitan area $85,830
$87,890
Idaho

Metro Area Average Salary Medians for Idaho (Master's)

Pocatello, ID metro area has the highest average salary median in Idaho ($50,050) for a master's degree in this area of study.

Coeur d'Alene, ID $32,410
Idaho Falls, ID $32,190
Lewiston, ID-WA $39,450
Pocatello, ID $50,050
Twin Falls, ID $38,420
Northwestern Idaho nonmetropolitan area $48,980
Southeast-Central Idaho nonmetropolitan area $43,150
$40,664
Illinois

Metro Area Average Salary Medians for Illinois (Master's)

East Central Illinois nonmetropolitan area metro area has the highest average salary median in Illinois ($61,050) for a master's degree in this area of study.

East Central Illinois nonmetropolitan area $61,050
$61,050
Indiana

Metro Area Average Salary Medians for Indiana (Master's)

Lafayette-West Lafayette, IN metro area has the highest average salary median in Indiana ($56,070) for a master's degree in this area of study.

Columbus, IN $41,200
Elkhart-Goshen, IN $42,580
Evansville, IN-KY $42,660
Fort Wayne, IN $43,270
Indianapolis-Carmel-Anderson, IN $47,250
Lafayette-West Lafayette, IN $56,070
Michigan City-La Porte, IN $43,120
Muncie, IN $49,530
Terre Haute, IN $46,880
Northern Indiana nonmetropolitan area $37,940
Central Indiana nonmetropolitan area $43,400
Southern Indiana nonmetropolitan area $38,590
$44,374
Kansas N/A
Kentucky

Metro Area Average Salary Medians for Kentucky (Master's)

Central Kentucky nonmetropolitan area metro area has the highest average salary median in Kentucky ($60,260) for a master's degree in this area of study.

Central Kentucky nonmetropolitan area $60,260
$60,260
Louisiana

Metro Area Average Salary Medians for Louisiana (Master's)

New Orleans-Metairie, LA metro area has the highest average salary median in Louisiana ($61,420) for a master's degree in this area of study.

New Orleans-Metairie, LA $61,420
$61,420
Massachusetts

Metro Area Average Salary Medians for Massachusetts (Master's)

Worcester, MA-CT metro area has the highest average salary median in Massachusetts ($93,230) for a master's degree in this area of study.

Springfield, MA-CT $77,190
Worcester, MA-CT $93,230
$85,210
Maryland N/A
Maine N/A
Michigan

Metro Area Average Salary Medians for Michigan (Master's)

Kalamazoo-Portage, MI metro area has the highest average salary median in Michigan ($86,930) for a master's degree in this area of study.

Detroit-Warren-Dearborn, MI $80,440
Grand Rapids-Wyoming, MI $51,570
Kalamazoo-Portage, MI $86,930
$72,980
Minnesota

Metro Area Average Salary Medians for Minnesota (Master's)

Southeast Minnesota nonmetropolitan area metro area has the highest average salary median in Minnesota ($70,800) for a master's degree in this area of study.

Minneapolis-St. Paul-Bloomington, MN-WI $65,380
Southeast Minnesota nonmetropolitan area $70,800
$68,090
Missouri

Metro Area Average Salary Medians for Missouri (Master's)

Central Missouri nonmetropolitan area metro area has the highest average salary median in Missouri ($68,880) for a master's degree in this area of study.

St. Louis, MO-IL $65,890
Springfield, MO $67,270
Central Missouri nonmetropolitan area $68,880
North Missouri nonmetropolitan area $61,880
$65,980
Mississippi N/A
Montana

Metro Area Average Salary Medians for Montana (Master's)

Southwest Montana nonmetropolitan area metro area has the highest average salary median in Montana ($44,000) for a master's degree in this area of study.

Great Falls, MT $32,150
Missoula, MT $35,070
Southwest Montana nonmetropolitan area $44,000
West Montana nonmetropolitan area $37,700
East-Central Montana nonmetropolitan area $33,510
$36,486
North Carolina

Metro Area Average Salary Medians for North Carolina (Master's)

Durham-Chapel Hill, NC metro area has the highest average salary median in North Carolina ($83,380) for a master's degree in this area of study.

Durham-Chapel Hill, NC $83,380
Greensboro-High Point, NC $70,130
Raleigh, NC $50,860
Piedmont North Carolina nonmetropolitan area $60,200
Mountain North Carolina nonmetropolitan area $57,840
$64,482
North Dakota N/A
Nebraska N/A
New Hampshire N/A
New Jersey

Metro Area Average Salary Medians for New Jersey (Master's)

Trenton, NJ metro area has the highest average salary median in New Jersey ($62,330) for a master's degree in this area of study.

Ocean City, NJ $48,080
Trenton, NJ $62,330
Vineland-Bridgeton, NJ $59,470
$56,627
New Mexico

Metro Area Average Salary Medians for New Mexico (Master's)

Las Cruces, NM metro area has the highest average salary median in New Mexico ($57,610) for a master's degree in this area of study.

Farmington, NM $49,870
Las Cruces, NM $57,610
Santa Fe, NM $51,020
Northern New Mexico nonmetropolitan area $42,800
Eastern New Mexico nonmetropolitan area $43,610
$48,982
Nevada

Metro Area Average Salary Medians for Nevada (Master's)

Nevada nonmetropolitan area metro area has the highest average salary median in Nevada ($54,210) for a master's degree in this area of study.

Las Vegas-Henderson-Paradise, NV $53,680
Reno, NV $44,910
Nevada nonmetropolitan area $54,210
$50,933
New York

Metro Area Average Salary Medians for New York (Master's)

New York-Newark-Jersey City, NY-NJ-PA metro area has the highest average salary median in New York ($87,260) for a master's degree in this area of study.

Buffalo-Cheektowaga-Niagara Falls, NY $58,180
New York-Newark-Jersey City, NY-NJ-PA $87,260
Rochester, NY $59,670
Syracuse, NY $83,890
Southwest New York nonmetropolitan area $54,050
Central East New York nonmetropolitan area $71,600
$69,108
Ohio

Metro Area Average Salary Medians for Ohio (Master's)

Toledo, OH metro area has the highest average salary median in Ohio ($82,280) for a master's degree in this area of study.

Cleveland-Elyria, OH $71,810
Cincinnati, OH-KY-IN $66,090
Columbus, OH $70,700
Dayton, OH $58,960
Toledo, OH $82,280
Southern Ohio nonmetropolitan area $79,450
$71,548
Oklahoma

Metro Area Average Salary Medians for Oklahoma (Master's)

Tulsa, OK metro area has the highest average salary median in Oklahoma ($59,600) for a master's degree in this area of study.

Tulsa, OK $59,600
$59,600
Oregon

Metro Area Average Salary Medians for Oregon (Master's)

Portland-Vancouver-Hillsboro, OR-WA metro area has the highest average salary median in Oregon ($70,420) for a master's degree in this area of study.

Portland-Vancouver-Hillsboro, OR-WA $70,420
$70,420
Pennsylvania

Metro Area Average Salary Medians for Pennsylvania (Master's)

Philadelphia-Camden-Wilmington, PA-NJ-DE-MD metro area has the highest average salary median in Pennsylvania ($73,120) for a master's degree in this area of study.

Pittsburgh, PA $72,340
Harrisburg-Carlisle, PA $70,060
Philadelphia-Camden-Wilmington, PA-NJ-DE-MD $73,120
$71,840
Puerto Rico N/A
Rhode Island N/A
South Carolina N/A
South Dakota

Metro Area Average Salary Medians for South Dakota (Master's)

Sioux Falls, SD metro area has the highest average salary median in South Dakota ($42,830) for a master's degree in this area of study.

Sioux Falls, SD $42,830
East South Dakota nonmetropolitan area $42,390
West South Dakota nonmetropolitan area $38,020
$41,080
Tennessee

Metro Area Average Salary Medians for Tennessee (Master's)

Memphis, TN-MS-AR metro area has the highest average salary median in Tennessee ($71,370) for a master's degree in this area of study.

Memphis, TN-MS-AR $71,370
Nashville-Davidson--Murfreesboro--Franklin, TN $60,210
$65,790
Texas

Metro Area Average Salary Medians for Texas (Master's)

College Station-Bryan, TX metro area has the highest average salary median in Texas ($83,800) for a master's degree in this area of study.

Dallas-Fort Worth-Arlington, TX $59,560
Houston-The Woodlands-Sugar Land, TX $67,130
San Antonio-New Braunfels, TX $49,740
College Station-Bryan, TX $83,800
Killeen-Temple, TX $72,640
West Texas Region of Texas nonmetropolitan area $50,740
North Texas Region of Texas nonmetropolitan area $19,420
Hill Country Region of Texas nonmetropolitan area $50,660
$56,711
Utah N/A
Virginia

Metro Area Average Salary Medians for Virginia (Master's)

Winchester, VA-WV metro area has the highest average salary median in Virginia ($65,180) for a master's degree in this area of study.

Charlottesville, VA $63,280
Harrisonburg, VA N/A
Lynchburg, VA $49,050
Richmond, VA $50,380
Roanoke, VA $49,900
Staunton-Waynesboro, VA $45,590
Virginia Beach-Norfolk-Newport News, VA-NC $56,250
Winchester, VA-WV $65,180
Southwest Virginia nonmetropolitan area $46,280
Southside Virginia nonmetropolitan area $45,900
Northeast Virginia nonmetropolitan area $47,070
Northwest Virginia nonmetropolitan area $50,430
$51,755
Vermont

Metro Area Average Salary Medians for Vermont (Master's)

Northern Vermont nonmetropolitan area metro area has the highest average salary median in Vermont ($53,680) for a master's degree in this area of study.

Southern Vermont nonmetropolitan area $50,770
Northern Vermont nonmetropolitan area $53,680
$52,225
Wisconsin

Metro Area Average Salary Medians for Wisconsin (Master's)

Madison, WI metro area has the highest average salary median in Wisconsin ($80,620) for a master's degree in this area of study.

Madison, WI $80,620
South Central Wisconsin nonmetropolitan area $57,060
$68,840
West Virginia N/A
Wyoming

Metro Area Average Salary Medians for Wyoming (Master's)

Cheyenne, WY metro area has the highest average salary median in Wyoming ($51,510) for a master's degree in this area of study.

Cheyenne, WY $51,510
Western Wyoming nonmetropolitan area $46,860
Eastern Wyoming nonmetropolitan area $47,550
$48,640

2 Jobs Attainable With This Degree

The jobs below are commonly attainable with this degree. Most job roles require a master's degree.  For a bachelor's degree, the average salary median is $95,001.  For a master's degree, the average salary median is $59,217. 

  Advertising and Promotions Managers

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Salary Ratio: 0.94    

The Salary Ratio is a comparison of the average salary median compared to the average cost of obtaining this degree (average of undergraduate and graduate costs). It takes a job's average salary median and then compares it to the combined average cost of undergraduate degrees (1-4 years) and graduate degrees (6 years for a masters, 8 years for a doctorate) needed to qualify for that job.

A ratio that's close to 1, or greater, indicates that the average salary median which can be earned is substantial compared to the average cost of obtaining the degree. A Salary Ratio of 0, "N/A", or "INF" implies that school data is not available to provide a proper evaluation. Explore other factors such as the years of work experience usually required, the degree level normally required, and the types of attainable jobs to determine the feasibility of pursuing this degree.

Common Job Titles    
  • Account Director
  • Account Executive
  • Account Manager
  • Account Specialist
  • Advertising Account Executive (Ad Account Executive)
  • Advertising Account Manager (Ad Account Manager)
  • Advertising Agency Manager (Ad Agency Manager)
  • Advertising Campaign Manager (Ad Campaign Manager)
  • Advertising Coordinator (Ad Coordinator)
  • Advertising Director (Ad Director)
  • Advertising Executive (Ad Executive)
  • Advertising Manager (Ad Manager)
  • Advertising Operations Manager (Ad Operations Manager)
  • Advertising Sales Manager (Ad Sales Manager)
  • Advertising VP (Advertising Vice President)
  • Brand Manager
  • Campaign Director
  • Campaign Manager
  • Campaign Program Manager
  • Circulation Manager
  • Classified Advertising Manager (Classified Ad Manager)
  • Client Services Director
  • Communications Director
  • Communications Manager
  • Creative Services Director
  • Digital Advertising Manager (Digital Ad Manager)
  • Marketing and Promotions Manager
  • Marketing Coordinator
  • Marketing Director
  • Marketing Manager
  • Media Director
  • Media Promoter
  • Online Advertising Director
  • Print Traffic Manager
  • Promotions Director
  • Promotions Executive Producer (Promos Executive Producer)
  • Promotions Manager
  • Promotions VP (Promotions Vice President)
  • Sales Promotion Manager
  • US Salary Median: $104,755
  • Job Growth (U.S.): 9.3%
  • Prior Experience: 4-6 years
  • Degree Level Required: Bachelor's

  Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

Salary Ratio: 0.34    

The Salary Ratio is a comparison of the average salary median compared to the average cost of obtaining this degree (average of undergraduate and graduate costs). It takes a job's average salary median and then compares it to the combined average cost of undergraduate degrees (1-4 years) and graduate degrees (6 years for a masters, 8 years for a doctorate) needed to qualify for that job.

A ratio that's close to 1, or greater, indicates that the average salary median which can be earned is substantial compared to the average cost of obtaining the degree. A Salary Ratio of 0, "N/A", or "INF" implies that school data is not available to provide a proper evaluation. Explore other factors such as the years of work experience usually required, the degree level normally required, and the types of attainable jobs to determine the feasibility of pursuing this degree.

Common Job Titles    
  • Adjunct Communications Faculty Member
  • Adjunct Instructor
  • Adjunct Professor
  • Assistant Professor
  • Associate Professor
  • College Faculty Member
  • College Professor
  • Communication Arts Lecturer
  • Communication Arts Professor
  • Communication Instructor
  • Communication Lecturer
  • Communication Professor
  • Communication Skills Instructor
  • Communication Studies Professor
  • Communications Assistant Professor
  • Communications Faculty Member
  • Communications Media Professor
  • Communications Professor
  • Instructor
  • Interpersonal Communications Professor
  • Journalism Instructor
  • Journalism Professor
  • Journalism Teacher
  • Journalist Professor
  • Lecturer
  • Mass Communications Professor
  • Media Arts Professor
  • Professor
  • Public Speaking Professor
  • Public Speaking Teacher
  • Rhetoric Professor
  • Speech Communication Professor
  • Speech Instructor
  • Speech Professor
  • Speech Teacher
  • University Faculty Member
  • US Salary Median: $63,498
  • Job Growth (U.S.): 10.1%
  • Prior Experience: 1-2 years
  • Degree Level Required: Master's


Average Education Costs

Bachelor's

The average cost for an undergraduate degree is $19,833 per year (or $25,054 if you're out-of-state), which means you're estimated to spend $79,332 to earn a bachelor's (or $100,216 if you're out-of-state).

Master's

The average cost for a graduate degree is $17,699 per year (or $22,200 if you're out-of-state), which means you're estimated to spend $35,398 to earn a master's (or $44,400 if you're out-of-state). This doesn't include the cost to first earn a bachelor's degree ($79,332 if you're in-state, $100,216 if you're out-of-state).

Most Affordable Schools for an Undergraduate Advertising Degrees

Brigham Young University

Main Campus - Provo, UT

Out-of-state cost: $5,970/year
In-state cost: $5,970/year
Degrees: Bachelor's

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Drury University-College of Continuing Professional Studies

900 North Benton Avenue - Springfield, MO

Out-of-state cost: $7,924/year
In-state cost: $7,924/year
Degrees: Bachelor's

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Youngstown State University

One University Plaza - Youngstown, OH

Out-of-state cost: $9,528/year
In-state cost: $9,168/year
Degrees: Associate's, Bachelor's

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Southern New Hampshire University

2500 North River Road - Manchester, NH

Out-of-state cost: $9,650/year
In-state cost: $9,650/year
Degrees: Bachelor's

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University of Southern Mississippi

118 College Drive # 0001 - Hattiesburg, MS

Out-of-state cost: $10,896/year
In-state cost: $8,896/year
Degrees: Bachelor's

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South Dakota State University

1004 Campanile Ave - Brookings, SD

Out-of-state cost: $12,675/year
In-state cost: $9,200/year
Degrees: Bachelor's

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Ferris State University

1201 S State St - Big Rapids, MI

Out-of-state cost: $12,768/year
In-state cost: $12,768/year
Degrees: Bachelor's

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Johnson & Wales University-Online

8 Abbott Park Pl - Providence, RI

Out-of-state cost: $13,365/year
In-state cost: $13,365/year
Degrees: Bachelor's

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University of Memphis

Southern Avenue - Memphis, TN

Out-of-state cost: $13,752/year
In-state cost: $9,912/year
Degrees: Bachelor's

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Northwest Missouri State University

800 University Drive - Maryville, MO

Out-of-state cost: $14,458/year
In-state cost: $8,500/year
Degrees: Bachelor's

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Metropolitan State University

700 East Seventh Street - Saint Paul, MN

Out-of-state cost: $15,673/year
In-state cost: $8,249/year
Degrees: Bachelor's

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Western Michigan University

1903 W Michigan Ave - Kalamazoo, MI

Out-of-state cost: $16,041/year
In-state cost: $13,017/year
Degrees: Bachelor's

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Financial Aid

Minnesota State University Moorhead

1104 Seventh Avenue South - Moorhead, MN

Out-of-state cost: $16,612/year
In-state cost: $8,980/year
Degrees: Bachelor's

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Grand Canyon University

3300 W Camelback Rd - Phoenix, AZ

Out-of-state cost: $17,181/year
In-state cost: $17,181/year
Degrees: Bachelor's

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Northern Arizona University

1900 S Knoles Dr, Babbitt Administrative Center, Room 200 - Flagstaff, AZ

Out-of-state cost: $17,386/year
In-state cost: $11,381/year
Degrees: Bachelor's

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Lindenwood University

209 S Kingshighway - Saint Charles, MO

Out-of-state cost: $18,100/year
In-state cost: $18,100/year
Degrees: Bachelor's

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Murray State University

218 Wells Hall - Murray, KY

Out-of-state cost: $18,348/year
In-state cost: $9,168/year
Degrees: Bachelor's

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Lamar University

4400 MLK Blvd - Beaumont, TX

Out-of-state cost: $18,407/year
In-state cost: $8,591/year
Degrees: Bachelor's

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Salem State University

352 Lafayette St - Salem, MA

Out-of-state cost: $18,480/year
In-state cost: $11,675/year
Degrees: Bachelor's

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Lee University

1120 N Ocoee St - Cleveland, TN

Out-of-state cost: $19,540/year
In-state cost: $19,540/year
Degrees: Bachelor's

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Financial Aid

Most Affordable Schools for a Graduate Advertising Degrees

School of Visual Arts

209 E 23rd St - New York, NY

Out-of-state cost: $48,600/year
In-state cost: $48,600/year
Degrees: Master's

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Financial Aid

University of Denver

2199 S. University Blvd - Denver, CO

Out-of-state cost: $52,899/year
In-state cost: $52,899/year
Degrees: Master's

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Boston University

One Silber Way - Boston, MA

Out-of-state cost: $57,666/year
In-state cost: $57,666/year
Degrees: Master's

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Financial Aid

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