Average Salary and Job Outcomes With a Marketing Research Degree
What Do You Learn With This Degree?
What Do You Learn With This Degree?
A program that prepares individuals to provide analytical descriptions of consumer behavior patterns and market environments to marketing managers and other business decision-makers. Includes instruction in survey research methods, research design, new product test marketing, exploratory marketing, consumer needs and preferences analysis, geographic analysis, and applications to specific products and markets.
What Can You Do With This Degree?
What Can You Do With This Degree?
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Oversee product development or monitor trends that indicate the need for new products and services. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets. Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces.
U.S. Summary
Job & Salary Averages
- Salary Value (U.S.): $72,027
"Salary Value" is a salary score which represents the average of salary medians for all jobs attainable with this degree, per metro area and/or per state.
- Average of Job Growth Averages (U.S.): 8.66%
The "average of job growth averages" is an average of national job growth rates for all jobs attainable with this degree.
- Avg. Years of Work Experience Needed: 2-4 years
Education Costs
- Avg. Undergrad. Out-of-State Cost (U.S.): $28,268/yr
- Avg. Undergrad. In-State Cost (U.S.): $21,903/yr
- Avg. Graduate Out-of-State Cost (U.S.): $23,631/yr
- Avg. Graduate In-State Cost (U.S.): $17,906/yr
- Avg. Combined Out-of-State Cost (U.S.): $26,207/yr
- Avg. Combined In-State Cost (U.S.): $20,126/yr
All information is based on data collected by the U.S. Bureau of Labor Statistics and National Center for Education Statistics.
This chart visualizes the percentage of jobs requiring a particular degree level (including if a degree isn't required by most employers).
Average Salary Medians
What Are Salary Medians?
Salary median is the average salary amount earned by workers, calculated per industry or per metro area. Average salary median is an average of median salaries for jobs that are attainable with this degree. Metro area average salary median is the average of salary medians for jobs within a metro area. State average salary median is the average of all metro area average salary medians within that state.
For more information about salary medians and average salary medians, please read this blog post, "Average Salary Median" vs. "Salary Median".
Click on any state in the table below to see which metro areas earn the highest median salaries. If you see "N/A" next to a state, it means that no data is available about that state for this degree.
Overall Salary Value: $72,027
The state with the highest salary value for this degree is California ($83,293) in the San Jose-Sunnyvale-Santa Clara, CA metro area.
Alaska
Metro Area Salary Values for AlaskaAlaska nonmetropolitan area metro area has the highest salary value in Alaska ($70,290).
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$69,789 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Alabama
Metro Area Salary Values for AlabamaHuntsville, AL metro area has the highest salary value in Alabama ($79,130).
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$62,389 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Arkansas
Metro Area Salary Values for ArkansasPine Bluff, AR metro area has the highest salary value in Arkansas ($92,070).
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$60,682 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Arizona
Metro Area Salary Values for ArizonaPhoenix-Mesa-Scottsdale, AZ metro area has the highest salary value in Arizona ($74,718).
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$63,645 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
California
Metro Area Salary Values for CaliforniaSan Jose-Sunnyvale-Santa Clara, CA metro area has the highest salary value in California ($142,003).
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$83,293 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Colorado
Metro Area Salary Values for ColoradoFort Collins, CO metro area has the highest salary value in Colorado ($97,863).
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$79,181 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Connecticut
Metro Area Salary Values for ConnecticutWaterbury, CT metro area has the highest salary value in Connecticut ($86,038).
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$76,126 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Washington, D.C. | N/A | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Delaware | N/A | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Florida
Metro Area Salary Values for FloridaTampa-St. Petersburg-Clearwater, FL metro area has the highest salary value in Florida ($81,107).
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$63,749 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Georgia
Metro Area Salary Values for GeorgiaAtlanta-Sandy Springs-Roswell, GA metro area has the highest salary value in Georgia ($87,257).
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$67,723 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Hawaii
Metro Area Salary Values for HawaiiUrban Honolulu, HI metro area has the highest salary value in Hawaii ($70,598).
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$62,297 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Iowa
Metro Area Salary Values for IowaDes Moines-West Des Moines, IA metro area has the highest salary value in Iowa ($78,354).
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$68,813 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Idaho
Metro Area Salary Values for IdahoSoutheast-Central Idaho nonmetropolitan area metro area has the highest salary value in Idaho ($62,038).
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$56,816 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Illinois
Metro Area Salary Values for IllinoisPeoria, IL metro area has the highest salary value in Illinois ($104,607).
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$70,948 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Indiana
Metro Area Salary Values for IndianaColumbus, IN metro area has the highest salary value in Indiana ($75,286).
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$64,324 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Kansas
Metro Area Salary Values for KansasWichita, KS metro area has the highest salary value in Kansas ($68,885).
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$62,573 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Kentucky
Metro Area Salary Values for KentuckyLouisville/Jefferson County, KY-IN metro area has the highest salary value in Kentucky ($77,663).
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$59,226 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Louisiana
Metro Area Salary Values for LouisianaNortheast Louisiana nonmetropolitan area metro area has the highest salary value in Louisiana ($71,637).
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$59,107 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Massachusetts
Metro Area Salary Values for MassachusettsBoston-Cambridge-Nashua, MA-NH metro area has the highest salary value in Massachusetts ($93,320).
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$79,703 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Maryland
Metro Area Salary Values for MarylandCalifornia-Lexington Park, MD metro area has the highest salary value in Maryland ($98,133).
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$66,230 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Maine
Metro Area Salary Values for MainePortland-South Portland, ME metro area has the highest salary value in Maine ($73,130).
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$69,628 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Michigan
Metro Area Salary Values for MichiganBattle Creek, MI metro area has the highest salary value in Michigan ($158,840).
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$71,435 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Minnesota
Metro Area Salary Values for MinnesotaMinneapolis-St. Paul-Bloomington, MN-WI metro area has the highest salary value in Minnesota ($95,823).
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$76,170 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Missouri
Metro Area Salary Values for MissouriKansas City, MO-KS metro area has the highest salary value in Missouri ($79,726).
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$61,719 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Mississippi
Metro Area Salary Values for MississippiNorthwest Mississippi nonmetropolitan area metro area has the highest salary value in Mississippi ($66,648).
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$56,768 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Montana
Metro Area Salary Values for MontanaEast-Central Montana nonmetropolitan area metro area has the highest salary value in Montana ($63,277).
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$56,469 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
North Carolina
Metro Area Salary Values for North CarolinaDurham-Chapel Hill, NC metro area has the highest salary value in North Carolina ($103,518).
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$76,331 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
North Dakota
Metro Area Salary Values for North DakotaGrand Forks, ND-MN metro area has the highest salary value in North Dakota ($56,057).
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$54,940 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Nebraska
Metro Area Salary Values for NebraskaOmaha-Council Bluffs, NE-IA metro area has the highest salary value in Nebraska ($68,176).
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$59,818 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
New Hampshire
Metro Area Salary Values for New HampshireWest Central-Southwest New Hampshire nonmetropolitan area metro area has the highest salary value in New Hampshire ($98,866).
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$82,099 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
New Jersey
Metro Area Salary Values for New JerseyTrenton, NJ metro area has the highest salary value in New Jersey ($97,166).
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$77,915 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
New Mexico
Metro Area Salary Values for New MexicoSanta Fe, NM metro area has the highest salary value in New Mexico ($69,285).
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$61,359 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Nevada
Metro Area Salary Values for NevadaReno, NV metro area has the highest salary value in Nevada ($86,698).
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$73,846 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
New York
Metro Area Salary Values for New YorkNew York-Newark-Jersey City, NY-NJ-PA metro area has the highest salary value in New York ($112,900).
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$80,546 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Ohio
Metro Area Salary Values for OhioDayton, OH metro area has the highest salary value in Ohio ($90,763).
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$74,955 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Oklahoma
Metro Area Salary Values for OklahomaOklahoma City, OK metro area has the highest salary value in Oklahoma ($74,975).
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$65,739 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Oregon
Metro Area Salary Values for OregonSalem, OR metro area has the highest salary value in Oregon ($85,792).
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$67,890 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Pennsylvania
Metro Area Salary Values for PennsylvaniaPhiladelphia-Camden-Wilmington, PA-NJ-DE-MD metro area has the highest salary value in Pennsylvania ($94,495).
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$72,132 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Puerto Rico
Metro Area Salary Values for Puerto RicoArecibo, PR metro area has the highest salary value in Puerto Rico ($44,445).
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$37,704 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Rhode Island | N/A | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
South Carolina
Metro Area Salary Values for South CarolinaMyrtle Beach-Conway-North Myrtle Beach, SC-NC metro area has the highest salary value in South Carolina ($73,145).
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$66,336 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
South Dakota
Metro Area Salary Values for South DakotaSioux Falls, SD metro area has the highest salary value in South Dakota ($60,373).
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$56,133 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Tennessee
Metro Area Salary Values for TennesseeWest Tennessee nonmetropolitan area metro area has the highest salary value in Tennessee ($74,150).
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$64,038 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Texas
Metro Area Salary Values for TexasMidland, TX metro area has the highest salary value in Texas ($105,813).
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$74,338 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Utah
Metro Area Salary Values for UtahSalt Lake City, UT metro area has the highest salary value in Utah ($76,813).
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$65,425 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Virginia
Metro Area Salary Values for VirginiaVirginia Beach-Norfolk-Newport News, VA-NC metro area has the highest salary value in Virginia ($80,238).
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$67,132 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Vermont
Metro Area Salary Values for VermontNorthern Vermont nonmetropolitan area metro area has the highest salary value in Vermont ($66,654).
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$60,497 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Washington
Metro Area Salary Values for WashingtonSeattle-Tacoma-Bellevue, WA metro area has the highest salary value in Washington ($106,573).
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$76,928 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Wisconsin
Metro Area Salary Values for WisconsinMadison, WI metro area has the highest salary value in Wisconsin ($81,254).
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$69,414 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
West Virginia
Metro Area Salary Values for West VirginiaMorgantown, WV metro area has the highest salary value in West Virginia ($66,530).
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$55,038 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Wyoming
Metro Area Salary Values for WyomingCheyenne, WY metro area has the highest salary value in Wyoming ($63,700).
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$60,785 |
Bachelor's
Average Salary Median: $66,281
The state with the highest average salary median for a bachelor's degree is New Jersey ($81,887) in the Trenton, NJ metro area.
Alaska
Metro Area Average Salary Medians for Alaska (Bachelor's)Alaska nonmetropolitan area metro area has the highest average salary median in Alaska ($74,123) for a bachelor's degree in this area of study.
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$72,216 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Alabama
Metro Area Average Salary Medians for Alabama (Bachelor's)Huntsville, AL metro area has the highest average salary median in Alabama ($83,558) for a bachelor's degree in this area of study.
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$59,277 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Arkansas
Metro Area Average Salary Medians for Arkansas (Bachelor's)Pine Bluff, AR metro area has the highest average salary median in Arkansas ($92,070) for a bachelor's degree in this area of study.
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$62,411 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Arizona
Metro Area Average Salary Medians for Arizona (Bachelor's)Phoenix-Mesa-Scottsdale, AZ metro area has the highest average salary median in Arizona ($78,370) for a bachelor's degree in this area of study.
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$59,347 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
California
Metro Area Average Salary Medians for California (Bachelor's)San Jose-Sunnyvale-Santa Clara, CA metro area has the highest average salary median in California ($142,003) for a bachelor's degree in this area of study.
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$77,612 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Colorado
Metro Area Average Salary Medians for Colorado (Bachelor's)Denver-Aurora-Lakewood, CO metro area has the highest average salary median in Colorado ($104,487) for a bachelor's degree in this area of study.
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$76,026 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Connecticut
Metro Area Average Salary Medians for Connecticut (Bachelor's)Danbury, CT metro area has the highest average salary median in Connecticut ($84,393) for a bachelor's degree in this area of study.
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$70,308 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Washington, D.C. | N/A | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Delaware | N/A | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Florida
Metro Area Average Salary Medians for Florida (Bachelor's)Tampa-St. Petersburg-Clearwater, FL metro area has the highest average salary median in Florida ($81,107) for a bachelor's degree in this area of study.
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$61,861 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Georgia
Metro Area Average Salary Medians for Georgia (Bachelor's)Atlanta-Sandy Springs-Roswell, GA metro area has the highest average salary median in Georgia ($87,257) for a bachelor's degree in this area of study.
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$65,665 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Hawaii
Metro Area Average Salary Medians for Hawaii (Bachelor's)Urban Honolulu, HI metro area has the highest average salary median in Hawaii ($70,598) for a bachelor's degree in this area of study.
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$65,084 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Iowa
Metro Area Average Salary Medians for Iowa (Bachelor's)Des Moines-West Des Moines, IA metro area has the highest average salary median in Iowa ($80,995) for a bachelor's degree in this area of study.
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$68,279 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Idaho
Metro Area Average Salary Medians for Idaho (Bachelor's)Southeast-Central Idaho nonmetropolitan area metro area has the highest average salary median in Idaho ($62,038) for a bachelor's degree in this area of study.
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$55,973 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Illinois
Metro Area Average Salary Medians for Illinois (Bachelor's)Peoria, IL metro area has the highest average salary median in Illinois ($104,607) for a bachelor's degree in this area of study.
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$70,082 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Indiana
Metro Area Average Salary Medians for Indiana (Bachelor's)Columbus, IN metro area has the highest average salary median in Indiana ($83,808) for a bachelor's degree in this area of study.
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$68,110 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Kansas
Metro Area Average Salary Medians for Kansas (Bachelor's)Wichita, KS metro area has the highest average salary median in Kansas ($68,885) for a bachelor's degree in this area of study.
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$62,121 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Kentucky
Metro Area Average Salary Medians for Kentucky (Bachelor's)Louisville/Jefferson County, KY-IN metro area has the highest average salary median in Kentucky ($77,663) for a bachelor's degree in this area of study.
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$58,204 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Louisiana
Metro Area Average Salary Medians for Louisiana (Bachelor's)New Orleans-Metairie, LA metro area has the highest average salary median in Louisiana ($63,900) for a bachelor's degree in this area of study.
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$55,777 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Massachusetts
Metro Area Average Salary Medians for Massachusetts (Bachelor's)Boston-Cambridge-Nashua, MA-NH metro area has the highest average salary median in Massachusetts ($93,320) for a bachelor's degree in this area of study.
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$76,943 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Maryland
Metro Area Average Salary Medians for Maryland (Bachelor's)California-Lexington Park, MD metro area has the highest average salary median in Maryland ($98,133) for a bachelor's degree in this area of study.
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$61,973 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Maine
Metro Area Average Salary Medians for Maine (Bachelor's)Portland-South Portland, ME metro area has the highest average salary median in Maine ($74,540) for a bachelor's degree in this area of study.
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$71,154 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Michigan
Metro Area Average Salary Medians for Michigan (Bachelor's)Battle Creek, MI metro area has the highest average salary median in Michigan ($158,840) for a bachelor's degree in this area of study.
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$69,587 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Minnesota
Metro Area Average Salary Medians for Minnesota (Bachelor's)Minneapolis-St. Paul-Bloomington, MN-WI metro area has the highest average salary median in Minnesota ($99,487) for a bachelor's degree in this area of study.
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$74,877 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Missouri
Metro Area Average Salary Medians for Missouri (Bachelor's)Kansas City, MO-KS metro area has the highest average salary median in Missouri ($80,513) for a bachelor's degree in this area of study.
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$57,614 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Mississippi
Metro Area Average Salary Medians for Mississippi (Bachelor's)Northwest Mississippi nonmetropolitan area metro area has the highest average salary median in Mississippi ($66,648) for a bachelor's degree in this area of study.
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$56,110 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Montana
Metro Area Average Salary Medians for Montana (Bachelor's)East-Central Montana nonmetropolitan area metro area has the highest average salary median in Montana ($63,277) for a bachelor's degree in this area of study.
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$56,469 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
North Carolina
Metro Area Average Salary Medians for North Carolina (Bachelor's)Durham-Chapel Hill, NC metro area has the highest average salary median in North Carolina ($99,323) for a bachelor's degree in this area of study.
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$74,109 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
North Dakota
Metro Area Average Salary Medians for North Dakota (Bachelor's)Grand Forks, ND-MN metro area has the highest average salary median in North Dakota ($56,057) for a bachelor's degree in this area of study.
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$54,940 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Nebraska
Metro Area Average Salary Medians for Nebraska (Bachelor's)Omaha-Council Bluffs, NE-IA metro area has the highest average salary median in Nebraska ($67,145) for a bachelor's degree in this area of study.
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$57,584 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
New Hampshire
Metro Area Average Salary Medians for New Hampshire (Bachelor's)Manchester, NH metro area has the highest average salary median in New Hampshire ($87,200) for a bachelor's degree in this area of study.
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$76,615 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
New Jersey
Metro Area Average Salary Medians for New Jersey (Bachelor's)Trenton, NJ metro area has the highest average salary median in New Jersey ($105,875) for a bachelor's degree in this area of study.
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$81,887 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
New Mexico
Metro Area Average Salary Medians for New Mexico (Bachelor's)Santa Fe, NM metro area has the highest average salary median in New Mexico ($69,285) for a bachelor's degree in this area of study.
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$59,668 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Nevada
Metro Area Average Salary Medians for Nevada (Bachelor's)Reno, NV metro area has the highest average salary median in Nevada ($72,007) for a bachelor's degree in this area of study.
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$65,559 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
New York
Metro Area Average Salary Medians for New York (Bachelor's)New York-Newark-Jersey City, NY-NJ-PA metro area has the highest average salary median in New York ($114,710) for a bachelor's degree in this area of study.
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$75,377 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Ohio
Metro Area Average Salary Medians for Ohio (Bachelor's)Dayton, OH metro area has the highest average salary median in Ohio ($90,763) for a bachelor's degree in this area of study.
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$68,994 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Oklahoma
Metro Area Average Salary Medians for Oklahoma (Bachelor's)Tulsa, OK metro area has the highest average salary median in Oklahoma ($75,208) for a bachelor's degree in this area of study.
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$65,204 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Oregon
Metro Area Average Salary Medians for Oregon (Bachelor's)Portland-Vancouver-Hillsboro, OR-WA metro area has the highest average salary median in Oregon ($84,348) for a bachelor's degree in this area of study.
|
$64,327 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Pennsylvania
Metro Area Average Salary Medians for Pennsylvania (Bachelor's)Philadelphia-Camden-Wilmington, PA-NJ-DE-MD metro area has the highest average salary median in Pennsylvania ($97,167) for a bachelor's degree in this area of study.
|
$68,045 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Puerto Rico
Metro Area Average Salary Medians for Puerto Rico (Bachelor's)San Juan-Carolina-Caguas, PR metro area has the highest average salary median in Puerto Rico ($41,790) for a bachelor's degree in this area of study.
|
$34,415 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Rhode Island | N/A | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
South Carolina
Metro Area Average Salary Medians for South Carolina (Bachelor's)Myrtle Beach-Conway-North Myrtle Beach, SC-NC metro area has the highest average salary median in South Carolina ($73,145) for a bachelor's degree in this area of study.
|
$65,359 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
South Dakota
Metro Area Average Salary Medians for South Dakota (Bachelor's)Sioux Falls, SD metro area has the highest average salary median in South Dakota ($60,373) for a bachelor's degree in this area of study.
|
$53,382 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Tennessee
Metro Area Average Salary Medians for Tennessee (Bachelor's)Kingsport-Bristol-Bristol, TN-VA metro area has the highest average salary median in Tennessee ($75,578) for a bachelor's degree in this area of study.
|
$62,833 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Texas
Metro Area Average Salary Medians for Texas (Bachelor's)Midland, TX metro area has the highest average salary median in Texas ($105,813) for a bachelor's degree in this area of study.
|
$69,780 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Utah
Metro Area Average Salary Medians for Utah (Bachelor's)Salt Lake City, UT metro area has the highest average salary median in Utah ($76,813) for a bachelor's degree in this area of study.
|
$64,183 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Virginia
Metro Area Average Salary Medians for Virginia (Bachelor's)Virginia Beach-Norfolk-Newport News, VA-NC metro area has the highest average salary median in Virginia ($80,723) for a bachelor's degree in this area of study.
|
$64,624 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Vermont
Metro Area Average Salary Medians for Vermont (Bachelor's)Northern Vermont nonmetropolitan area metro area has the highest average salary median in Vermont ($69,898) for a bachelor's degree in this area of study.
|
$61,687 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Washington
Metro Area Average Salary Medians for Washington (Bachelor's)Seattle-Tacoma-Bellevue, WA metro area has the highest average salary median in Washington ($113,697) for a bachelor's degree in this area of study.
|
$74,040 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Wisconsin
Metro Area Average Salary Medians for Wisconsin (Bachelor's)Milwaukee-Waukesha-West Allis, WI metro area has the highest average salary median in Wisconsin ($80,495) for a bachelor's degree in this area of study.
|
$67,422 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
West Virginia
Metro Area Average Salary Medians for West Virginia (Bachelor's)Morgantown, WV metro area has the highest average salary median in West Virginia ($66,530) for a bachelor's degree in this area of study.
|
$53,259 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Wyoming
Metro Area Average Salary Medians for Wyoming (Bachelor's)Cheyenne, WY metro area has the highest average salary median in Wyoming ($66,748) for a bachelor's degree in this area of study.
|
$63,821 |
Doctorate
Average Salary Median: $77,772
The state with the highest average salary median for a doctorate degree is New Hampshire ($164,080) in the West Central-Southwest New Hampshire nonmetropolitan area metro area.
Alaska
Metro Area Average Salary Medians for Alaska (Doctorate)Fairbanks, AK metro area has the highest average salary median in Alaska ($66,760) for a doctorate degree in this area of study.
|
$60,860 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Alabama
Metro Area Average Salary Medians for Alabama (Doctorate)Mobile, AL metro area has the highest average salary median in Alabama ($106,290) for a doctorate degree in this area of study.
|
$85,998 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Arkansas
Metro Area Average Salary Medians for Arkansas (Doctorate)Little Rock-North Little Rock-Conway, AR metro area has the highest average salary median in Arkansas ($79,540) for a doctorate degree in this area of study.
|
$63,147 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Arizona
Metro Area Average Salary Medians for Arizona (Doctorate)Tucson, AZ metro area has the highest average salary median in Arizona ($101,070) for a doctorate degree in this area of study.
|
$82,415 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
California
Metro Area Average Salary Medians for California (Doctorate)Stockton-Lodi, CA metro area has the highest average salary median in California ($140,590) for a doctorate degree in this area of study.
|
$109,809 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Colorado
Metro Area Average Salary Medians for Colorado (Doctorate)Southwest Colorado nonmetropolitan area metro area has the highest average salary median in Colorado ($89,920) for a doctorate degree in this area of study.
|
$73,993 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Connecticut
Metro Area Average Salary Medians for Connecticut (Doctorate)New Haven, CT metro area has the highest average salary median in Connecticut ($96,050) for a doctorate degree in this area of study.
|
$89,683 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Washington, D.C. | N/A | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Delaware | N/A | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Florida
Metro Area Average Salary Medians for Florida (Doctorate)Orlando-Kissimmee-Sanford, FL metro area has the highest average salary median in Florida ($109,440) for a doctorate degree in this area of study.
|
$83,485 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Georgia
Metro Area Average Salary Medians for Georgia (Doctorate)Augusta-Richmond County, GA-SC metro area has the highest average salary median in Georgia ($88,960) for a doctorate degree in this area of study.
|
$70,188 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Hawaii
Metro Area Average Salary Medians for Hawaii (Doctorate)Hawaii / Kauai nonmetropolitan area metro area has the highest average salary median in Hawaii ($40,000) for a doctorate degree in this area of study.
|
$40,000 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Iowa
Metro Area Average Salary Medians for Iowa (Doctorate)Northeast Iowa nonmetropolitan area metro area has the highest average salary median in Iowa ($89,750) for a doctorate degree in this area of study.
|
$76,647 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Idaho | N/A | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Illinois
Metro Area Average Salary Medians for Illinois (Doctorate)Chicago-Naperville-Elgin, IL-IN-WI metro area has the highest average salary median in Illinois ($94,080) for a doctorate degree in this area of study.
|
$82,213 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Indiana
Metro Area Average Salary Medians for Indiana (Doctorate)Lafayette-West Lafayette, IN metro area has the highest average salary median in Indiana ($56,070) for a doctorate degree in this area of study.
|
$44,374 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Kansas
Metro Area Average Salary Medians for Kansas (Doctorate)Kansas nonmetropolitan area metro area has the highest average salary median in Kansas ($55,430) for a doctorate degree in this area of study.
|
$55,430 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Kentucky
Metro Area Average Salary Medians for Kentucky (Doctorate)South Central Kentucky nonmetropolitan area metro area has the highest average salary median in Kentucky ($64,910) for a doctorate degree in this area of study.
|
$63,505 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Louisiana
Metro Area Average Salary Medians for Louisiana (Doctorate)Northeast Louisiana nonmetropolitan area metro area has the highest average salary median in Louisiana ($108,630) for a doctorate degree in this area of study.
|
$83,547 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Massachusetts
Metro Area Average Salary Medians for Massachusetts (Doctorate)Worcester, MA-CT metro area has the highest average salary median in Massachusetts ($103,240) for a doctorate degree in this area of study.
|
$98,845 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Maryland | N/A | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Maine
Metro Area Average Salary Medians for Maine (Doctorate)Portland-South Portland, ME metro area has the highest average salary median in Maine ($67,490) for a doctorate degree in this area of study.
|
$63,060 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Michigan
Metro Area Average Salary Medians for Michigan (Doctorate)Lansing-East Lansing, MI metro area has the highest average salary median in Michigan ($118,890) for a doctorate degree in this area of study.
|
$97,634 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Minnesota
Metro Area Average Salary Medians for Minnesota (Doctorate)Minneapolis-St. Paul-Bloomington, MN-WI metro area has the highest average salary median in Minnesota ($84,830) for a doctorate degree in this area of study.
|
$84,830 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Missouri
Metro Area Average Salary Medians for Missouri (Doctorate)Springfield, MO metro area has the highest average salary median in Missouri ($90,770) for a doctorate degree in this area of study.
|
$83,988 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Mississippi
Metro Area Average Salary Medians for Mississippi (Doctorate)Southeast Mississippi nonmetropolitan area metro area has the highest average salary median in Mississippi ($65,830) for a doctorate degree in this area of study.
|
$65,830 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Montana | N/A | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
North Carolina
Metro Area Average Salary Medians for North Carolina (Doctorate)Durham-Chapel Hill, NC metro area has the highest average salary median in North Carolina ($116,100) for a doctorate degree in this area of study.
|
$77,373 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
North Dakota | N/A | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Nebraska
Metro Area Average Salary Medians for Nebraska (Doctorate)Omaha-Council Bluffs, NE-IA metro area has the highest average salary median in Nebraska ($72,300) for a doctorate degree in this area of study.
|
$68,880 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
New Hampshire
Metro Area Average Salary Medians for New Hampshire (Doctorate)West Central-Southwest New Hampshire nonmetropolitan area metro area has the highest average salary median in New Hampshire ($164,080) for a doctorate degree in this area of study.
|
$164,080 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
New Jersey
Metro Area Average Salary Medians for New Jersey (Doctorate)Trenton, NJ metro area has the highest average salary median in New Jersey ($62,330) for a doctorate degree in this area of study.
|
$56,627 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
New Mexico
Metro Area Average Salary Medians for New Mexico (Doctorate)Eastern New Mexico nonmetropolitan area metro area has the highest average salary median in New Mexico ($83,020) for a doctorate degree in this area of study.
|
$83,020 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Nevada
Metro Area Average Salary Medians for Nevada (Doctorate)Reno, NV metro area has the highest average salary median in Nevada ($130,770) for a doctorate degree in this area of study.
|
$130,770 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
New York
Metro Area Average Salary Medians for New York (Doctorate)New York-Newark-Jersey City, NY-NJ-PA metro area has the highest average salary median in New York ($107,470) for a doctorate degree in this area of study.
|
$86,233 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Ohio
Metro Area Average Salary Medians for Ohio (Doctorate)Southern Ohio nonmetropolitan area metro area has the highest average salary median in Ohio ($113,100) for a doctorate degree in this area of study.
|
$98,532 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Oklahoma
Metro Area Average Salary Medians for Oklahoma (Doctorate)Tulsa, OK metro area has the highest average salary median in Oklahoma ($69,450) for a doctorate degree in this area of study.
|
$66,455 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Oregon
Metro Area Average Salary Medians for Oregon (Doctorate)Salem, OR metro area has the highest average salary median in Oregon ($136,730) for a doctorate degree in this area of study.
|
$100,703 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Pennsylvania
Metro Area Average Salary Medians for Pennsylvania (Doctorate)Southern Pennsylvania nonmetropolitan area metro area has the highest average salary median in Pennsylvania ($122,590) for a doctorate degree in this area of study.
|
$91,874 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Puerto Rico
Metro Area Average Salary Medians for Puerto Rico (Doctorate)Mayaguez, PR metro area has the highest average salary median in Puerto Rico ($71,480) for a doctorate degree in this area of study.
|
$54,140 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Rhode Island | N/A | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
South Carolina
Metro Area Average Salary Medians for South Carolina (Doctorate)Upper Savannah South Carolina nonmetropolitan area metro area has the highest average salary median in South Carolina ($69,230) for a doctorate degree in this area of study.
|
$64,407 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
South Dakota
Metro Area Average Salary Medians for South Dakota (Doctorate)East South Dakota nonmetropolitan area metro area has the highest average salary median in South Dakota ($76,520) for a doctorate degree in this area of study.
|
$68,510 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Tennessee
Metro Area Average Salary Medians for Tennessee (Doctorate)Memphis, TN-MS-AR metro area has the highest average salary median in Tennessee ($78,010) for a doctorate degree in this area of study.
|
$69,502 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Texas
Metro Area Average Salary Medians for Texas (Doctorate)College Station-Bryan, TX metro area has the highest average salary median in Texas ($152,020) for a doctorate degree in this area of study.
|
$85,861 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Utah | N/A | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Virginia
Metro Area Average Salary Medians for Virginia (Doctorate)Virginia Beach-Norfolk-Newport News, VA-NC metro area has the highest average salary median in Virginia ($78,780) for a doctorate degree in this area of study.
|
$78,780 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Vermont
Metro Area Average Salary Medians for Vermont (Doctorate)Northern Vermont nonmetropolitan area metro area has the highest average salary median in Vermont ($53,680) for a doctorate degree in this area of study.
|
$52,225 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Washington
Metro Area Average Salary Medians for Washington (Doctorate)Eastern Washington nonmetropolitan area metro area has the highest average salary median in Washington ($115,840) for a doctorate degree in this area of study.
|
$82,640 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Wisconsin
Metro Area Average Salary Medians for Wisconsin (Doctorate)Madison, WI metro area has the highest average salary median in Wisconsin ($100,990) for a doctorate degree in this area of study.
|
$88,553 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
West Virginia
Metro Area Average Salary Medians for West Virginia (Doctorate)Huntington-Ashland, WV-KY-OH metro area has the highest average salary median in West Virginia ($82,490) for a doctorate degree in this area of study.
|
$64,275 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Wyoming
Metro Area Average Salary Medians for Wyoming (Doctorate)Cheyenne, WY metro area has the highest average salary median in Wyoming ($51,510) for a doctorate degree in this area of study.
|
$48,640 |
5 Jobs Attainable With This Degree
The jobs below are commonly attainable with this degree. Most job roles require a bachelor's degree. For a bachelor's degree, the average salary median is $66,281. For a doctorate degree, the average salary median is $77,772.
Marketing Managers
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Salary Ratio: 0.85
The Salary Ratio is a comparison of the average salary median compared to the average cost of obtaining this degree (average of undergraduate and graduate costs). It takes a job's average salary median and then compares it to the combined average cost of undergraduate degrees (1-4 years) and graduate degrees (6 years for a masters, 8 years for a doctorate) needed to qualify for that job.
A ratio that's close to 1, or greater, indicates that the average salary median which can be earned is substantial compared to the average cost of obtaining the degree. A Salary Ratio of 0, "N/A", or "INF" implies that school data is not available to provide a proper evaluation. Explore other factors such as the years of work experience usually required, the degree level normally required, and the types of attainable jobs to determine the feasibility of pursuing this degree.
Common Job Titles
- Account Supervisor
- Brand Manager
- Business Developer
- Business Development Director
- Business Development Manager
- Category Manager
- Channel Manager
- Commercial Director
- Commercial Lines Manager
- Digital Marketing Manager
- Fashion Coordinator
- Fashion Marketer
- Internet Marketing Manager
- Market Analysis Director
- Market Development Executive
- Market Research Manager
- Marketing Administrator
- Marketing Communications Manager
- Marketing Coordinator
- Marketing Director
- Marketing Executive
- Marketing Manager
- Marketing Operations Director
- Marketing Sales Supervisor
- Media Marketing Director
- Membership Director
- Pricing Manager
- Product Line Manager (PLM)
- Product Manager
- Product Marketing Manager
- Sales and Marketing Director
- Sales and Marketing Manager
- Sales and Marketing Vice President (Sales and Marketing VP)
- Sales Marketing Director
- Sustainable Products Marketing Manager
- World Trade and Maritime Division Manager
- US Salary Median: $112,268
- Job Growth (U.S.): 9.3%
- Prior Experience: 8-10 years
- Degree Level Required: Bachelor's
Market Research Analysts and Marketing Specialists
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
Salary Ratio: 0.48
The Salary Ratio is a comparison of the average salary median compared to the average cost of obtaining this degree (average of undergraduate and graduate costs). It takes a job's average salary median and then compares it to the combined average cost of undergraduate degrees (1-4 years) and graduate degrees (6 years for a masters, 8 years for a doctorate) needed to qualify for that job.
A ratio that's close to 1, or greater, indicates that the average salary median which can be earned is substantial compared to the average cost of obtaining the degree. A Salary Ratio of 0, "N/A", or "INF" implies that school data is not available to provide a proper evaluation. Explore other factors such as the years of work experience usually required, the degree level normally required, and the types of attainable jobs to determine the feasibility of pursuing this degree.
Common Job Titles
- Advertising Analyst
- Business Development Analyst
- Business Development Associate
- Business Development Specialist
- Communications Specialist
- Demographic Analyst
- Digital Marketing Specialist
- Email Marketing Processor
- Email Marketing Specialist
- Family Consumer Scientist
- Government Business Development Specialist
- International Trade Specialist
- Market Analyst
- Market Research Analyst
- Market Research Consultant
- Market Research Specialist
- Market Research Worker
- Market Researcher
- Marketer
- Marketing Analyst
- Marketing Associate
- Marketing Consultant
- Marketing Forecaster
- Marketing Representative
- Marketing Research Analyst
- Marketing Researcher
- Marketing Specialist
- Marketing Support Specialist
- Social Media Specialist
- Technical Marketing Consultant
- Technical Marketing Specialist
- Trade Analyst
- Trade Specialist
- US Salary Median: $54,481
- Job Growth (U.S.): 8%
- Prior Experience: 4-6 years
- Degree Level Required: Bachelor's
Search Marketing Strategists
Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
Salary Ratio: 0.48
The Salary Ratio is a comparison of the average salary median compared to the average cost of obtaining this degree (average of undergraduate and graduate costs). It takes a job's average salary median and then compares it to the combined average cost of undergraduate degrees (1-4 years) and graduate degrees (6 years for a masters, 8 years for a doctorate) needed to qualify for that job.
A ratio that's close to 1, or greater, indicates that the average salary median which can be earned is substantial compared to the average cost of obtaining the degree. A Salary Ratio of 0, "N/A", or "INF" implies that school data is not available to provide a proper evaluation. Explore other factors such as the years of work experience usually required, the degree level normally required, and the types of attainable jobs to determine the feasibility of pursuing this degree.
Common Job Titles
- Digital Marketer
- Digital Marketing Strategist
- Digital Media Planner
- Digital Strategist
- E-commerce Strategist
- Electronic Commerce Specialist (E-Commerce Specialist)
- Experience Planning Strategist
- HTML Developer (HyperText Markup Language Developer)
- Interactive Marketing Strategist
- Interactive Media Marketing Specialist
- Interactive Media Marketing Strategist
- Internet Analyst
- Internet E-Commerce Specialist (Internet Electronic Commerce Specialist)
- Internet Marketing Specialist
- Internet Marketing Strategist
- Internet Media Planner
- Marketing Communications Specialist
- Marketing Consultant
- Marketing Specialist
- New Media Strategist
- Online Marketing Consultant
- Online Marketing Strategist
- Online User Experience Strategist
- Paid Search Consultant
- Paid Search Marketing Strategist
- Paid Search Specialist
- Paid Search Strategist
- PPC Specialist (Pay Per Click Specialist)
- PPC Specialist (Pay-Per-Click Specialist)
- PPC Strategist (Pay-Per-Click Strategist)
- Search Advertising Strategist
- Search Consultant
- Search Engine Marketing Specialist (SEM Specialist)
- Search Engine Marketing Strategist (SEM Strategist)
- Search Engine Optimization Analyst (SEO Analyst)
- Search Engine Optimization Consultant (SEO Consultant)
- Search Engine Optimization Specialist (SEO Specialist)
- Search Engine Optimizer (SEO)
- Search Engineer Marketing Specialist
- Search Marketing Analyst
- Search Marketing Specialist
- Search Specialist
- Search Strategist
- SEO Strategist (Search Engine Optimization Strategist)
- Social Media Specialist
- Social Media Strategist
- Technical Marketing Specialist
- Usability Strategist
- Web Analyst
- Web Consultant
- Web Marketing Strategist
- Web User Experience Strategist
- Website Optimization Strategist
- US Salary Median: $54,481
- Job Growth (U.S.): 8%
- Prior Experience: 1-2 years
- Degree Level Required: Bachelor's
Survey Researchers
Plan, develop, or conduct surveys. May analyze and interpret the meaning of survey data, determine survey objectives, or suggest or test question wording. Includes social scientists who primarily design questionnaires or supervise survey teams.
Salary Ratio: 0.61
The Salary Ratio is a comparison of the average salary median compared to the average cost of obtaining this degree (average of undergraduate and graduate costs). It takes a job's average salary median and then compares it to the combined average cost of undergraduate degrees (1-4 years) and graduate degrees (6 years for a masters, 8 years for a doctorate) needed to qualify for that job.
A ratio that's close to 1, or greater, indicates that the average salary median which can be earned is substantial compared to the average cost of obtaining the degree. A Salary Ratio of 0, "N/A", or "INF" implies that school data is not available to provide a proper evaluation. Explore other factors such as the years of work experience usually required, the degree level normally required, and the types of attainable jobs to determine the feasibility of pursuing this degree.
Common Job Titles
- Analytic Methodologist
- Data Analyst
- Data Collection Specialist
- Field Interviewer
- Interviewer
- Market Survey Representative
- Methodologist
- Pollster
- Proctor
- Public Opinion Analyst
- Research Associate
- Research Fellow
- Research Interviewer
- Screening Field Interviewer
- Survey Analyst
- Survey Associate
- Survey Methodologist
- Survey Questionnaire Designer
- Survey Research Analyst
- Survey Research Associate
- Survey Research Consultant
- Survey Researcher
- Survey Statistician
- Telephone Interviewer
- Telephone Survey Interviewer
- US Salary Median: $60,342
- Job Growth (U.S.): 7.9%
- Prior Experience: 2-4 years
- Degree Level Required: Bachelor's
Business Teachers, Postsecondary
Teach courses in business administration and management, such as accounting, finance, human resources, labor and industrial relations, marketing, and operations research. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.
Salary Ratio: 0.23
The Salary Ratio is a comparison of the average salary median compared to the average cost of obtaining this degree (average of undergraduate and graduate costs). It takes a job's average salary median and then compares it to the combined average cost of undergraduate degrees (1-4 years) and graduate degrees (6 years for a masters, 8 years for a doctorate) needed to qualify for that job.
A ratio that's close to 1, or greater, indicates that the average salary median which can be earned is substantial compared to the average cost of obtaining the degree. A Salary Ratio of 0, "N/A", or "INF" implies that school data is not available to provide a proper evaluation. Explore other factors such as the years of work experience usually required, the degree level normally required, and the types of attainable jobs to determine the feasibility of pursuing this degree.
Common Job Titles
- Accountancy Professor
- Accounting Instructor
- Accounting Professor
- Accounting Teacher
- Adjunct Instructor
- Advertising Teacher
- Assistant Professor
- Associate Professor
- Banking Instructor
- Banking Teacher
- Bookkeeping Teacher
- Business Administration Professor
- Business Administration Teacher
- Business Analytics Faculty Member
- Business and Services Instructor
- Business Education Instructor
- Business Education Teacher
- Business Instructor
- Business Office Technology Instructor
- Business Professor
- Business Teacher
- College Faculty Member
- College Professor
- Faculty Member
- Finance Instructor
- Finance Professor
- Finance Teacher
- Foreign Trade Teacher
- Industrial Education Teacher
- Industrial Management Teacher
- Instructor
- International Trade Teacher
- Lecturer
- Management Information Systems Professor (MIS Professor)
- Management Instructor
- Management Lecturer
- Management Professor
- Marketing Instructor
- Marketing Professor
- Marketing Teacher
- Professor
- Real Estate Professor
- Teacher
- University Faculty Member
- US Salary Median: $80,032
- Job Growth (U.S.): 10.1%
- Prior Experience: no prior years
- Degree Level Required: Doctorate
Average Education Costs
Bachelor's
The average cost for an undergraduate degree is $21,902 per year (or $28,267 if you're out-of-state), which means you're estimated to spend $87,608 to earn a bachelor's (or $113,068 if you're out-of-state).
Doctorate
The average cost for a graduate degree is $17,905 per year (or $23,631 if you're out-of-state), which means you're estimated to spend $71,620 to earn a doctorate (or $94,524 if you're out-of-state). This doesn't include the cost to first earn a bachelor's degree ($87,608 if you're in-state, $113,068 if you're out-of-state) and then a master's degree ($35,810 if you're in-state, $47,262 if you're out-of-state).
Most Affordable Schools for an Undergraduate Marketing Research Degrees
2801 W Bancroft - Toledo, OH
Out-of-state cost: $19,890/year
In-state cost: $10,530/year
Degrees: Bachelor's
17 High Street - Plymouth, NH
Out-of-state cost: $23,902/year
In-state cost: $14,492/year
Degrees: Certificate, Certificate
107 Whitehurst - Stillwater, OK
Out-of-state cost: $24,539/year
In-state cost: $9,019/year
Degrees: Certificate
33701 State Road 52 - Saint Leo, FL
Out-of-state cost: $24,640/year
In-state cost: $24,640/year
Degrees: Master's, Certificate
201 Old Main - University Park, PA
Out-of-state cost: $24,901/year
In-state cost: $15,513/year
Degrees: Certificate
One College Hill - Canton, MO
Out-of-state cost: $27,740/year
In-state cost: $27,740/year
Degrees: Bachelor's
105 Jesse Hall - Columbia, MO
Out-of-state cost: $29,005/year
In-state cost: $10,723/year
Degrees: Certificate
275 Eastland Rd - Berea, OH
Out-of-state cost: $34,504/year
In-state cost: $34,504/year
Degrees: Certificate
21000 West Ten Mile Road - Southfield, MI
Out-of-state cost: $36,630/year
In-state cost: $36,630/year
Degrees: Bachelor's
190 Prospect Ave - Elmhurst, IL
Out-of-state cost: $38,654/year
In-state cost: $38,654/year
Degrees: Master's, Certificate
501 E 38th St - Erie, PA
Out-of-state cost: $41,350/year
In-state cost: $41,350/year
Degrees: Bachelor's
300 Boston Post Road - West Haven, CT
Out-of-state cost: $41,654/year
In-state cost: $41,654/year
Degrees: Certificate
175 Forest St - Waltham, MA
Out-of-state cost: $53,790/year
In-state cost: $53,790/year
Degrees: Master's, Certificate
5801 S Ellis Ave - Chicago, IL
Out-of-state cost: $59,298/year
In-state cost: $59,298/year
Degrees: Certificate
Most Affordable Schools for a Graduate Marketing Research Degrees
Il State Rte 157 - Edwardsville, IL
Out-of-state cost: $9,300/year
In-state cost: $9,300/year
Degrees: Master's
1000 River Rd - Teaneck, NJ
Out-of-state cost: $10,656/year
In-state cost: $10,656/year
Degrees: Master's
285 Madison Ave - Madison, NJ
Out-of-state cost: $10,674/year
In-state cost: $10,674/year
Degrees: Master's
601 University Dr - San Marcos, TX
Out-of-state cost: $17,040/year
In-state cost: $8,859/year
Degrees: Master's
1400 R Street - Lincoln, NE
Out-of-state cost: $19,513/year
In-state cost: $7,723/year
Degrees: Master's, Doctorate
1 E Jackson Blvd - Chicago, IL
Out-of-state cost: $19,760/year
In-state cost: $19,760/year
Degrees: Master's
701 S. Nedderman Dr. - Arlington, TX
Out-of-state cost: $23,376/year
In-state cost: $10,544/year
Degrees: Master's
100 Hofstra University - Hempstead, NY
Out-of-state cost: $27,172/year
In-state cost: $27,172/year
Degrees: Master's
Administration Building - Athens, GA
Out-of-state cost: $27,476/year
In-state cost: $11,168/year
Degrees: Master's
One Alpha Drive - Elizabethtown, PA
Out-of-state cost: $32,960/year
In-state cost: $32,960/year
Degrees: Master's
Out-of-state cost: $37,056/year
In-state cost: $18,858/year
Degrees: Master's
4200 Fifth Avenue - Pittsburgh, PA
Out-of-state cost: $40,836/year
In-state cost: $24,468/year
Degrees: Master's
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